<p class="MsoNoSpacing">KPMG Football Benchmark ekibi, Avrupa'nın yedi büyük ligindeki kulüplerin forma sponsorluk gelirlerini inceledi. İngiltere Premier Ligi'ndeki takımlar, toplam 833 milyon euroluk forma sponsorluk geliriyle zirvede yer alıyor. La Liga'daki kulüplerin toplam geliri 436 milyon euro. Türkiye Süper Ligi'ndeki 18 kulübün kazancı ise sadece 52 milyon euro. Yani Süper Lig kulüplerinin 52 milyon euroluk toplam forma geliri, Manchester City'nin 51.3 milyon euroluk göğüs sponsorluğu kadar.</p> <p class="MsoNoSpacing"></p> <p class="MsoNoSpacing">Futbol kulüplerinin önemli gelir kaynaklarından olan sponsorluk gelirleri takımların gücüne güç katıyor. KPMG Football Benchmark ekibi de Avrupa'nın yedi büyük ligindeki kulüplerin forma sponsorluk gelirlerini inceledi. Dünyanın en çok izlenen ligi olan İngiltere Premier Ligi'ndeki takımlar, toplam 833 milyon euroluk forma sponsorluk geliriyle zirvede yer alıyor. Ligde yer alan 20 kulübün göğüs sponsorluğu kazancı toplam 398 milyon euroyken, diğer forma sponsorluk gelirleri ise 435 milyon euroya ulaşıyor.</p> <p class="MsoNoSpacing"></p> <p class="MsoNoSpacing"><b>LA LİGA’YI REAL VE BARÇA TAŞIYOR </b></p> <p class="MsoNoSpacing"></p> <p class="MsoNoSpacing">Premier Lig'in ardından İspanya La Liga kulüpleri 436 milyon euroluk forma sponsorluk geliriyle ikinci sırada yer alıyor. İspanyol kulüplerinin ana sponsorluk gelirleri 171 milyon euro, diğer forma sponsorluk gelirleri ise 265 milyon euro… 171 milyon euroluk ana sponsorluk gelirlerinin 125 milyon eurosunu Real Madrid (70 milyon euro) ve Barcelona (55 milyon euro) alıyor.</p> <p class="MsoNoSpacing"></p> <p class="MsoNoSpacing">Türkiye Süper Ligi'nin sponsorluk gelirleri ise Avrupa’ya oranla hayli düşük. 18 kulübün forma göğüs sponsorluk geliri 24 milyon euroyken, yan sponsorlardan kazancı ise 28 milyon euro… Yani Süper Lig kulüplerinin 52 milyon euroluk toplam forma geliri, Manchester City'nin Etihad’dan sadece göğüs sponsorluğu için aldığı 51.3 milyon euro kadar. </p> <p class="MsoNoSpacing"></p> <p class="MsoNoSpacing"><b>DÖRT DEVİN GELİRİ 632 MİLYON EURO </b></p> <p class="MsoNoSpacing"></p> <p class="MsoNoSpacing">KPMG Spor Sektör Lideri Hakan Uçak, ''Forma sponsorluğu kulüpler açısından çok değerli. Dünyanın dev şirketleri kulüplerin göğüs sponsoru olmak için büyük yarış içerisinde. Real Madrid, Barcelona, Manchester United ve Manchester City forma sponsorluklarından toplam 632 milyon euro kazanıyor. Süper Lig kulüplerinin sahadaki rekabette yer alması için sponsorluk gelirini yükseltmesi gerekiyor. Ekonomik açıdan sıkıntı yaşayan kulüpler için sponsorluk gelirleri çok önemli bir gelir kaynağı. Sponsorluk ücretlerinin artması futbol kulüplerimize pozitif katkı sağlayacak. Bu sayede, futbol kulüplerimiz hem ekonomik olarak rahat olabilecek hem de kadrolarını güçlendirebilecekler'' dedi. </p> <p class="MsoNoSpacing"></p> <p style="text-align:justify"><b><span style="font-family:" tahoma="">İşte yedi ligin forma sponsorluk gelirleri:</span></b></p> <table class="MsoTableGrid" style="width:515.7pt; border-collapse:collapse; border:solid black 1.0pt" width="688"> <tbody> <tr> <td style="width:118.8pt; border:solid black 1.0pt" width="158"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><b><span style="font-family:" tahoma="">Lig</span></b></span></p> </td> <td style="width:191.4pt; border:solid black 1.0pt; border-left:none" width="255"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><b><span style="font-family:" tahoma="">Ana Forma Sponsorluk Geliri (€)</span></b></span></p> </td> <td style="width:205.5pt; border:solid black 1.0pt; border-left:none" width="274"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><b><span style="font-family:" tahoma="">Diğer Forma Sponsorluk Geliri (€)</span></b></span></p> </td> </tr> <tr> <td style="width:118.8pt; border:solid black 1.0pt; border-top:none" width="158"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Premier Lig (İngiltere)</span></span></p> </td> <td style="width:191.4pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="255"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">398 milyon</span></span></p> </td> <td style="width:205.5pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="274"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">435 milyon</span></span></p> </td> </tr> <tr> <td style="width:118.8pt; border:solid black 1.0pt; border-top:none" width="158"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">La Liga (İspanya)</span></span></p> </td> <td style="width:191.4pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="255"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">171 milyon</span></span></p> </td> <td style="width:205.5pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="274"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">265 milyon</span></span></p> </td> </tr> <tr> <td style="width:118.8pt; border:solid black 1.0pt; border-top:none" width="158"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Bundesliga (Almanya)</span></span></p> </td> <td style="width:191.4pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="255"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">166 milyon</span></span></p> </td> <td style="width:205.5pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="274"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">123 milyon</span></span></p> </td> </tr> <tr> <td style="width:118.8pt; border:solid black 1.0pt; border-top:none" width="158"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Serie A (İtalya)</span></span></p> </td> <td style="width:191.4pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="255"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">132 milyon</span></span></p> </td> <td style="width:205.5pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="274"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">116 milyon</span></span></p> </td> </tr> <tr> <td style="width:118.8pt; border:solid black 1.0pt; border-top:none" width="158"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Ligue 1 (Fransa)</span></span></p> </td> <td style="width:191.4pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="255"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">82 milyon</span></span></p> </td> <td style="width:205.5pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="274"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">66 milyon</span></span></p> </td> </tr> <tr> <td style="width:118.8pt; border:solid black 1.0pt; border-top:none" width="158"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Süper Lig (Türkiye)</span></span></p> </td> <td style="width:191.4pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="255"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">24 milyon</span></span></p> </td> <td style="width:205.5pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="274"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">28 milyon</span></span></p> </td> </tr> <tr> <td style="width:118.8pt; border:solid black 1.0pt; border-top:none" width="158"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Eredivisie (Hollanda)</span></span></p> </td> <td style="width:191.4pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="255"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">21 milyon</span></span></p> </td> <td style="width:205.5pt; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="274"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">20 milyon</span></span></p> </td> </tr> </tbody> </table> <p style="text-align:justify"></p> <p style="text-align:justify"><b><span style="font-family:" tahoma="">İşte forma sponsorluğundan en çok kazanan 10 kulüp:</span></b></p> <table class="MsoTableGrid" style="width:494.45pt; border-collapse:collapse; border:solid black 1.0pt" width="659"> <tbody> <tr> <td style="width:97.55pt; border:solid black 1.0pt" width="130"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><b><span style="font-family:" tahoma="">Kulüp</span></b></span></p> </td> <td style="width:7.0cm; border:solid black 1.0pt; border-left:none" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><b><span style="font-family:" tahoma="">Ana Forma Sponsorluk Geliri (€)</span></b></span></p> </td> <td style="width:7.0cm; border:solid black 1.0pt; border-left:none" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><b><span style="font-family:" tahoma="">Diğer Forma Sponsorluk Geliri (€)</span></b></span></p> </td> </tr> <tr> <td style="width:97.55pt; border:solid black 1.0pt; border-top:none" width="130"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Real Madrid</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">70 milyon</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">120 milyon</span></span></p> </td> </tr> <tr> <td style="width:97.55pt; border:solid black 1.0pt; border-top:none" width="130"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Barcelona</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">55 milyon</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">105 milyon</span></span></p> </td> </tr> <tr> <td style="width:97.55pt; border:solid black 1.0pt; border-top:none" width="130"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">M.United</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">71.3 milyon</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">85.4 milyon</span></span></p> </td> </tr> <tr> <td style="width:97.55pt; border:solid black 1.0pt; border-top:none" width="130"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">M.City</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">51.3 milyon</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">74.1 milyon</span></span></p> </td> </tr> <tr> <td style="width:97.55pt; border:solid black 1.0pt; border-top:none" width="130"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Arsenal</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">45.6 milyon</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">68.4 milyon</span></span></p> </td> </tr> <tr> <td style="width:97.55pt; border:solid black 1.0pt; border-top:none" width="130"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Chelsea</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">45.6 milyon</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">68.4 milyon</span></span></p> </td> </tr> <tr> <td style="width:97.55pt; border:solid black 1.0pt; border-top:none" width="130"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Liverpool</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">45.6 milyon</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">51.3 milyon</span></span></p> </td> </tr> <tr> <td style="width:97.55pt; border:solid black 1.0pt; border-top:none" width="130"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">B.Münih</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">35 milyon</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">60 milyon</span></span></p> </td> </tr> <tr> <td style="width:97.55pt; border:solid black 1.0pt; border-top:none" width="130"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Juventus</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">42 milyon</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">51 milyon</span></span></p> </td> </tr> <tr> <td style="width:97.55pt; border:solid black 1.0pt; border-top:none" width="130"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">Tottenham</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">45.6 milyon</span></span></p> </td> <td style="width:7.0cm; border-top:none; border-left:none; border-bottom:solid black 1.0pt; border-right:solid black 1.0pt" width="265"> <p align="center" style="margin-bottom:.0001pt; text-align:center; padding:0cm 5.4pt 0cm 5.4pt"><span style="line-height:normal"><span style="font-family:" tahoma="">34.2 milyon</span></span></p> </td> </tr> </tbody> </table> <p class="MsoNoSpacing"></p>